About Us
Noxious Cali, LLC is an urban apparel company created within the vivid imagination of our CEO and founder, Jessica Fludd. With a combination of music, fashion, animation and some unorthodox views on societal norms, the brand explores a new creative avenue to create art through life experiences.
We’re all born into a society that has a certain set of rules and behaviors that we must accept in order to be accepted by our peers. We’ve learned to live a safe and predictable lifestyle that conforms to the expectations placed on us by society. Unfortunately, for some of us, we find out later in life that the path we followed led us towards the dreams of others and not the life we spent years dreaming about. But, what if...we decided to defy society’s norms and live a life that fulfills one’s self? What would happen if we weren’t afraid to create our own path towards destiny? Would you be able to walk that path alone? Living life with these questions sparked an idea back in 2013, which led to the creation of Noxious Cali, LLC.
Noxious Cali is more than a brand, it’s a lifestyle. Although our views on life and art can be seen as defiant or “misfit” like behavior, we know that there’s beauty in pushing boundaries. We believe in living a life free of expectations, free of predictability, and free of standards. Living this lifestyle will allow individuals to live their lives to the fullest, according to their standards, and allow it to shine bright. We want to inspire a new generation of individuals to live their most authentic life.
Our Mission:
Each of us has a passion, a mission or a dream that deserves to be fulfilled. However, we’re held back because we’re afraid to venture down a path of uncertainty alone. Our goal is to (1) create a tribe of like minded “misfits” to encourage, motivate and inspire them to follow their dreams, and (2) to empower individuals to be confident in their abilities to “color outside of the lines”, despite what society thinks or says.