About Us
Noxious Cali is an unapologetic apparel brand born from rebellion, comfort, and self-discovery.
Founded by Jessica Fludd— a woman who never quite fit into the boxes the world offered — the brand redefines what it means to stand out and stand tall.
For Jess, graphic tees weren’t just clothing; they were confidence you could wear. Growing up, when fashion didn’t fit her body, she found power in tees that spoke for her. That same energy lives in every Noxious Cali piece — made for those who are done dimming their light to make others comfortable.
The name itself tells a story.
“Noxious” — something society calls harmful.
“Cali” — a nod to the misunderstood plant that heals and liberates.
Together, they symbolize transformation: what the world labels as wrong can be exactly what sets you free.
Noxious Cali is here for the ones who were told they were too loud, too bold, too much — only to find that those very traits were their power all along.
This isn’t just streetwear; it’s self-expression stitched with defiance and soul.
Our Mission:
To create apparel that celebrates individuality, challenges conformity, and reclaims what it means to be misunderstood.
We exist to empower a community of bold thinkers and quiet rebels — especially women — who are ready to take up space in a world that told them not to.
Through authentic storytelling, design, and connection, Noxious Cali reminds people that being “noxious” isn’t a flaw — it’s a force.